The North Carolina Department of Information Technology, 911 Board staffs and manages an enhanced statewide 911 system for wireless and landline callers.
Government20x More Website Visits—With a Multiscreen Strategy
See how a Spectrum Reach multiscreen campaign revitalized North Carolina 911’s telecommunicator recruitment efforts, driving 20X more career site visits.
North Carolina 911 Board
THE GOALIncreasing Recruitment Responses With the Power of Multiscreen
North Carolina 911 centers faced difficulty in recruiting 911 telecommunicators. The shortage of applications threatened the efficiency and effectiveness of the state’s emergency response services.
THE SOLUTIONA Full, Data-Driven Multiscreen Media Suite
To increase recruitment, the North Carolina 911 Board and the state’s education committee partnered with Spectrum Reach to develop a comprehensive advertising strategy for a statewide campaign.
Spectrum Reach delivered a full, data-driven media suite, including a streaming and TV ad campaign, which featured ads on Spectrum News, the #1 news network in our markets,2 plus online video and display banner ads, search engine marketing, and a paid social campaign.
THE RESULTSA Huge Increase in Career Page Visits
In 2023, the full product suite from Spectrum Reach delivered outstanding performance:1
20x More Career Page Visits
+32% Overall Site Traffic Increase Year Over Year
+45% Time Spent on Site
+32% New Users
CONTACT USReady to generate new interest in your brand?
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