Learn MoreReach prospective clients with effective creative.
Here are five tips to help you get started.
- Know everything you can about your local market, and your clients and their concerns.
- Make your story engaging and establish trust.
- Focus on one concept rather than listing every legal category you handle. Simpler is better.
- Use a consistent look and feel in your media assets to promote brand recognition.
- Your creative should help the client feel they are making the right choice for their important legal matter. Use one call-to-action—and keep it brief and direct.