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PHARMACEUTICALYour prescription for reaching the right patients.

Advertising in healthcare is transforming dramatically, and you need a media partner that understands the Pharma space. With a straightforward, results-driven approach, Spectrum Reach helps our Pharma clients reach precise patient populations efficiently and economically.

female medical professional

PRECISION & SCALEReaching precise patients at scale is our specialty.

Get the extensive reach, scale, and accuracy your advertising campaign needs with the nation’s largest TV provider. Reach patients effectively with one campaign by targeting the right households, without wasted network impressions. Spectrum boasts connections with 30 million subscribers—1 in 4 U.S. households—so you can cover your desired patient population no matter how they consume video content. And cost-per-patient-household is usually 40-60% less than national TV. 1

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ADDRESSABLE TARGETINGSuperior targeting gets you better ROI.

Delivering pharma ads to the right audiences by taking a data and patient-centric approach rather than focusing on broad, traditional TV activations, is critical.

Addressable TV allows pharma marketers to target patient households precisely, making campaigns more cost-effective and reducing wasted impressions.

Learn more about targeting →

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PREMIUM CONTENTPremium content connects you to the right patients.

Traditional TV or Streaming—no need to choose. Reach target patient households in their preferred TV setting alongside whatever content they want.

We deliver audiences across:

  • 97% of consumers in the US.2
  • 93% of all live, national sports events.2
  • 118+ billion impressions year-over-year across traditional TV and streaming TV.2
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BRAND SAFETYYour brand safety is our priority.

As a TAG PlatinumTM certified partner, ensuring a premium media environment, you can feel confident knowing your ads are only placed next to brand-safe, privacy compliant, secure content.

Ready to get started?

Talk to our Pharma advertising experts and learn what Spectrum Reach can do for your pharmaceutical brand. Please fill out the form below.

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