Reach patients with data-driven, effective, and measurable healthcare advertising solutions.
We have access to first-party viewership insights from 30+ million households, plus HIPAA-compliant third-party data from over 70 data partners. That means we can target geographically right down to the zip code or household—even by device. With more than 1,000 addressable segments, we can target precise households based on patient behaviors and attributes, not just demographics, with tailored ads for more efficient media buys.
Today’s media landscape presents a challenge for healthcare marketers. The expanding multiscreen landscape has dramatically changed the way audiences watch TV. For advertisers, this creates troubling impression fragmentation, preventing most campaigns from reaching a critical mass of viewership—but there are solutions.
In this podcast episode in partnership with SHSMD, learn how healthcare marketers can rein in fragmentation by simplifying audience aggregation and focusing on outcomes.
Your patients are consuming their favorite content on all screens. With Spectrum Reach, you can connect with anyone, anywhere, across any screen. We have dedicated local advertising experts who know healthcare inside and out, and a full spectrum of solutions for TV, streaming TV, online video, display, and search.
We've been TAG Platinum members since 2021, and recently became the first publisher to obtain TAG's newest seal for transparency. We are also TAG-certified for Brand Safety, and certified against Fraud and Malware—which means we are committed to making sure your ads are seen by real people on the highest quality placements, and giving you full visibility into where your ads are placed and seen.
Partner with our award-winning creative services agency, Kernel, or design your own commercial through our Waymark AI platform. However you get started, our tips will help you consistently reach the right audiences with the right message.
Search is essential to every healthcare media plan. Over one billion Google searches per day are healthcare-related, and 71% of healthcare consumers run a search online before making an appointment with a physician.2
Spectrum Reach understands Search and can help your practice appear in related web searches—where prospective customers will see it.
A recent study shows that local news is among the most trusted sources when it comes to health information.3 Spectrum News is a trusted, unbiased, 24/7 channel delivering community-focused stories to audiences across the country.
Investing in Spectrum News delivers more consumers to healthcare provider websites. In our analysis of a healthcare industry campaign that included 63 networks, we discovered that Spectrum News delivered the most responses – 135% more than the next highest network.4
Learn how Spectrum Reach boosts response rates for healthcare providers, by placing your ads alongside the right content at the right time. Maximize the potential of your ad creative to target your best patients.
We've compiled all articles on healthcare marketing for you or directly on the links below.
• Navigate the fragmented media landscape and reach the right patients in a brand-safe way. →
• Spectrum Reach joins SHSMD Podcast to discuss data optimization for your marketing strategy →
• Unlock the power of data as a healthcare marketer. →
• Learn to use privacy-safe data to optimize healthcare marketing. →
With Spectrum Reach, advertise your practice alongside the best content on every screen—and reach more patients with greater precision than ever.
