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AutomotiveNew Multiscreen Buying and Measurement Strategies

See how an audience-based, data-driven approach to planning and buying increased reach and website engagement for the Roger Beasley Hyundai Dealership

Women looking at laptop

With Spectrum Reach, Roger Beasley Hyundai achieved:

    3x

    More Website Traffic

    23%

    More Reach

    35%

    Higher Frequency

    57%

    Higher Response Rate

The GoalThe True Power of Multiscreen Advertising.

A progressive Texas agency joined with Spectrum Reach to demonstrate the true power of multiscreen advertising by developing an audience-based campaign and measuring the impact on reach and frequency and attributing business outcomes like website visitation to television ad exposure for Roger Beasley Hyundai.

The SolutionResearch on Networks and Dayparts

Using a proprietary campaign development tool provided by Spectrum Reach, the team conducted research on networks and dayparts that specifically appealed to Roger Beasley’s target audience of Hyundai and KIA in-garage owners in the Austin market. To test the effectiveness of this strategy, a traditional age and gender-based buying approach was used to reach San Antonio audiences.

Front of Hyundai dealership with cars parked on the parking lot.

AudienceApp The Basics.

Audience

Available Inventory

Price

The ResultsMore Website Responses

The Austin data-driven schedule drove more website responses, with a higher response rate, greater reach, and higher frequency than San Antonio. Download the full detailed case study to get the scoop on Roger Beasley Hyundai and discover how you can get your message to the right audience, on any screen.

Women looking at cellphone in front of car lot