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QSRAgency Partner PMG Drives Significantly Higher Store Visits

In this case study, you'll see how Spectrum Reach became this QSR's best-performing CTV partner—with the #1 CTV app.

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With Spectrum Reach, a Quick Service Restaurant achieved:

  • 1.9x

    Incremental Store Visit Lift

  • 39%

    Store Visit Rate

  • 18%

    Incremental Sales Lift

  • #1

    Best Performing CTV App

The GoalReaching a diverse national audience.

Advertising agency PMG executes programmatic media buying for a quick-service restaurant business with thousands of restaurants on the West Coast and East Coast. Spectrum Reach offered PMG a first-of-its-kind, addressable programmatic strategy to connect geographically and demographically with this QSR's diverse customers.

The SolutionThe benefits of addressable targeting.

Addressable targeting of customer households across markets; game day inventory for NFL Monday Night Football and premium NCAA college football; and performance insights that walled gardens can’t provide—but Spectrum Reach can.

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The ResultsSignificantly higher store visits!

In this case study, you'll see how we became this QSR's best performing CTV partner.

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Set your business apart.

Get in touch with an Account Executive today. 

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