For B2B marketers, the evolution and proliferation of content sources both raise a challenge: How do you deliver cohesive brand messaging and drive measurable outcomes across diverse media environments?
At the recent CTV Connect 2025 event in New York City, Spectrum Reach’s GVP of National Sales, Dan Callahan, joined Ramon Vinluan, Sales Director at LinkedIn Marketing Solutions, to discuss how their companies are working together to bridge the gap between professional digital platforms and premium CTV content for B2B advertisers.
In this informative video, recently highlighted by Media Village, you'll learn:
- How to Reach Decision-Makers Where They Work and Where They Watch
- Methods for Measuring Cross-Platform Impact
- How Firms Are Charting the Future of Cross-Platform Collaboration
Want to learn more? See how to break through fragmentation one screen at a time.
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