The 2026 World Cup is set to capture nationwide attention over the summer, giving brands a rare opportunity to connect with engaged audiences across the country.
To help advertisers make the most of the tournament, our latest study talks to the World Cup audience segment, about their viewing and purchase behaviors and content preferences ahead of the first whistle.
Here's a look inside:
- 83% of survey respondents intend to watch a FIFA World Cup match in 2026.
- More than 61% of respondents agree they are more likely to visit or purchase from a business that advertises during the 2026 FIFA World Cup.
- Viewers are looking for well-rounded World Cup content that goes beyond the match itself. 66% of potential World Cup Viewers are looking for coverage that focuses on local connections to the 2026 FIFA World Cup.
Whether your goal is awareness or engagement among your local audiences, understanding World Cup audiences can help inform smarter sports advertising campaigns.
Ready to put these insights into action? Conquer the world of sports advertising with solutions designed to help brands reach fans before, during, and beyond the biggest live moments.
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