Southeast Missouri State University

The Objective:

Southeast Missouri State University (SEMO) in Cape Girardeau, Missouri wanted to increase enrollment in Southeast Online degree programs. They were interested in reaching potential students in Southeast Missouri with an added emphasis on St. Louis. Getting students to their site and “contact us” form was critical for building their database.

“Since we began advertising with Spectrum Reach’s digital programs our leads have increased by 40%. We drove high quality traffic for multiple campaigns with ease and flexibility. The success is due in large part to Spectrum’s team of experts who take the time to ensure that every aspect of the campaign is set up for maximum conversion. They truly understand our target audience.”

Jeff Harmon
Executive Director, Communications and Marketing Southeast Missouri State University

The Results:

Southeast Missouri State University saw a 40% increase in leads year over year after using Spectrum Reach's Targeted PreRoll and Targeted Display. They witnessed measurable lift in organic traffic, as well as paid search traffic. With their partnership with Spectrum Reach, they successfully expanded their reach into the St. Louis market using Television.


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