Physicians for Women
Madison, Wisconsin-based Physicians for Women wanted to attract new patients, especially women who were planning to start a family. They also wanted to highlight the trusted doctors who help give their facility a unique personality.
Spectrum Reach’s Targeted Television product enabled Physicians for Women to focus on reaching women 25-34 using very targeted television networks, including Food Network, Lifetime, TLC, Family, MTV, Bravo and TBS.
A branding campaign consisting of multiple 15-second video ads was developed, featuring individual doctors from the clinic. By incorporating Targeted Pre-Roll in the media mix, more potential patients (outside of cable homes) were exposed to the Physicians for Women’s videos.