McLario, Helm, Bertling & Spiegel S.C.

The Overview:

The Wisconsin-based law office wanted to target ideal potential clients. Working with their Spectrum Reach account executive, they were able to develop contextual, demographic and geographic targeting within a comprehensive marketing campaign. The schedule included destination programming including live sports (NFL, college football and basketball, NASCAR, and PGA), popular series and rotators on networks targeted to Adults 30+.

By including Targeted Devices, Targeted Visits, Targeted Pre-Roll and Targeted Directories campaigns, McClario, Helm, Bertling & Spiegel were able to enhance their ability to reach the people most likely to become their clients.





The Strategy:

Using contextual, demographic and geographic targeting as a framework, Spectrum Reach helped McClario, Helm, Bertling & Spiegel develop a comprehensive marketing campaign that was focused on reaching their ideal clients, without added waste.

Spectrum Reach's Targeted Television enabled the law firm to target potential clients in a specific geography (West Bend zone). The schedule included destination programming such as live sports (NFL, college football and basketball, NASCAR, and PGA), popular series, and rotators on networks targeted to Adults 30+.

By including Targeted Devices, Targeted Visits, Targeted Pre-Roll and Targeted Directories campaigns, McClario, Helm, Bertling & Spiegel were able to enhance their ability to reach the people most likely to become their clients.

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