Clements Chevrolet, Cadillac, Subaru

The Overview:

Clements, a Minnesota based auto dealership, wanted to grow new and used car sales as well as their service business. Their focus was to enhance brand position in their local market and increase lead generation, with the goal of reaching A22+ in the Winona and Austin, Minnesota, areas.

The Strategy:

Clements utilized prime time programming on key networks (including ESPN, Fox news, Discovery and History) and live sports (college basketball, football and hockey and MLB, NFL and NHL) to target their audience.

Targeted Leads and Smart ads were added to enhance their results. Campaigns were focused on Rochester, Minnesota and surrounding communities. Advertising with Spectrum Reach is producing an increase in leads to the Clements dealership, which generated a positive return on their investment.

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