CEI The Digital Office


The Objective:

Raleigh-based CEI The Digital Office wanted to get even more bang for their buck when running their annual Super Bowl commercial in 2016. Spectrum Reach developed a 24-hour TWCcentral.com Homepage Takeover and Webmail Login sponsorship campaign to promote the upcoming commercial.

“We saw a tremendous increase in website traffic, YouTube traffic and social media interaction. It also paved the way for a new identity on Twitter.”

Blake Alford
President of CEI The Digital Office


The Results:

The campaign delivered an overall 0.28% Click Through Rate (CTR)—an impressive feat given that the average CTR across all ad formats and placements is 0.17%.* Spectrum Reach deliver a total of 3,305 interactions and 707 unique visits to the client website.


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